The latest ACCC report on the enquiry into the National Electricity Market brings to light an issue we at Automised Energy have long recognised and worked tirelessly to combat—the loyalty penalty (aka loyalty tax). For years, countless Australians have unknowingly paid more than necessary for their electricity, simply because they stayed on outdated plans. The ACCC’s acknowledgment of this pervasive issue is a welcome step forward, and we’re here to remind consumers that there is a simple solution: Automised Energy.
The loyalty penalty, or loyalty tax, occurs when customers remain on older electricity plans while better-value offers become available. According to the ACCC, these customers often pay significantly more than those who switch to newer plans. The report highlights that over 59% of flat-rate customers on plans two years or older pay prices at or above the default market offer. These unnecessary costs add up quickly, leaving loyal customers unfairly out of pocket.
At Automised Energy, we’ve long been aware of how loyalty can cost consumers dearly in the electricity market. Our mission has always been to eliminate this unfair burden by ensuring our subscribers are never stuck on suboptimal plans. Here’s how we do it:
The ACCC report underscores what we’ve always known: regularly switching plans saves money. However, many Australians don’t switch, either due to the complexity of comparing offers or the hassle of the process. Automised Energy solves these problems by making the process simple and quick. Once you’re with us, you can trust that your plan will always be optimised with minimal effort from you.
The ACCC’s acknowledgment of the loyalty penalty is a major milestone for consumer protection. It validates what we at Automised Energy have been advocating for since inception: consumers deserve better. By shining a spotlight on this issue, the ACCC is helping to drive awareness and encourage more Australians to take control of their energy costs.
As the new year begins, there’s no better time to break free from the loyalty penalty. Let Automised Energy take the complexity and stress out of managing your electricity plan. With us by your side, you can rest assured that your energy costs are under control and your household budget is working as hard as you do.
Join the movement against the loyalty penalty today. Together, we can make 2025 a year of smarter, fairer energy choices for every Australian.